That means the content that succeeds most often on Pinterest is educational and informative in nature, instead of promotional. And, 97% of all searches aren’t branded - which means users aren’t searching for specific brand or product names. About 85% of users begin with a Pinterest search when they’re starting a new project, according to Pinterest. Helps your website domain authority by providing backlinks to your content.Īnd like a search engine, Pinterest is an excellent way of generating organic website traffic.Prioritizes search results based on ad targeting metrics and user history.Prioritizes search results based on keyword usage in descriptive text, titles and uniform resource locators (URLs).Similar to Google and other search engines, Pinterest: But Pinterest is actually, fundamentally, a search engine. It’s a Visual Search EngineĪt first glance, Pinterest looks more like a scrapbook than the first page of Google search results. The 3 main benefits of using Pinterest for your business are: 1. But what else makes Pinterest special for brands? OK, so we’ve got search intent and a potential audience. ![]() Source: Pinterestįacebook is often touted as the gold standard for global business advertising, but Pinterest holds its weight with an estimated reach of more than 200 million people, according to data from Hootsuite. According to data from Pinterest, more holiday-themed product searches happen on the social media network versus the leading search engine every year. ![]() ![]() Why Should You Use Pinterest for Business?īesides using Pinterest to find new ideas and products year-round, consumers frequent the platform in preparation for the holiday season.
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